Sponsoring the Canadian Pet Expo offers an unparalleled opportunity to build your brand and engage consumers through a unique, four-pillar event structure. Your investment provides integrated, targeted access to highly engaged pet communities across the entire show, ensuring maximum reach and loyalty. Gain prestigious visibility within the competitive world of the TICA Cat Show, capture the attention of dedicated enthusiasts at the high-energy Dog Show area, align with quality and professionalism through the True North Grooming feature, and connect with the general pet-loving public on the main Canadian Pet Expo floor. This strategic sponsorship places your brand at the center of all major pet categories, guaranteeing direct introduction to a comprehensive audience of over 90,000+ consumers actively seeking best-in-class products and services.
Why sponsorship's With The CPE:
An Unmatched Opportunity with over 25 years, the Canadian Pet Expo has served as Canada's premier platform for pet industry engagement, offering exhibitors unparalleled access to a massive and highly motivated consumer base. As Canada's largest indoor pet-friendly event, we consistently welcome over 90,000+ attendees annually, generating an average of $1.75 million in on-site consumer spending. Our defining "Pets Welcome" philosophy is a critical differentiator, providing the exclusive opportunity for real-time product validation: imagine 5,000+ pets per show sampling treats, trying on apparel, and directly engaging with your services. This direct-to-consumer access, combined with a highly personalized exhibitor experience, dynamic marketplace, and signature interactive attractions, establishes the Canadian Pet Expo as an essential, high-ROI business decision for achieving market growth and fostering immediate brand loyalty.
The Tru North Grooming Show is Canada’s rising platform for grooming excellence—a celebration of creativity, skill, and industry growth. Built by groomers for groomers, Tru North unites elite competitors, salon professionals, educators, and brands for a weekend of world-class competition and connection. As a featured attraction within the Canadian Pet Expo, Tru North also puts your brand in front of 20,000+ pet enthusiasts attending one of Canada’s largest pet consumer shows.
Sponsorship offers a unique dual audience: the grooming professionals shaping the industry and the pet families driving retail decisions.
With high-visibility activations, digital reach, on-site signage, and media exposure, sponsoring Tru North means:
• Aligning with the values of craftsmanship, education, and care
• Connecting with professionals and consumers alike
• Supporting the future of Canadian grooming while expanding your brand’s presence
• Sponsor Tru North Grooming Show and step into the spotlight where talent meets opportunity—and where your brand leads the conversation
Get your brand out there as Cat Show Sponsor gibing you maximum exposure to the CPE Cat Club Show/ Secure a booth in a premium cat exhibitor location at a special Sponsor rate. Your sponsor logos will be integrated into print, website and social media marketing, as well as in all Exhibitor communication, with personalized input, all tailored to engage the pet community.
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