Competition & Seminars · November 20–22, 2026 · Hall 4

THE TRU NORTH CUP

Three days, multiple rings and the richest purse on the TRU NORTH Grooming Show circuit — a celebration of skill, creativity and the grooming community inside the Christmas Canadian Pet Expo.

TRU NORTH Grooming Show logo

About this event

THE MARQUEE FINALE OF THE TRU NORTH SERIES

The country's top stylists come together across breed groups and creative disciplines. Novice and Intermediate competitors are front and centre alongside seasoned Open professionals, creating a welcoming, high-energy celebration for grooming fans and curious pet families alike.

Dates

Fri Nov 20 – Sun Nov 22, 2026

Public hours

Fri & Sat 8:00 AM – 5:00 PM Sun 8:00 AM – 4:00 PM

Venue

International Centre — Hall 4 6900 Airport Rd · Free parking

For professional groomers

Competition and participation details

Registration opens November 4, 2026. Entry (Novice), Intermediate and Open competitors are welcome. Grooming tables are provided on site. Prize amounts and the final panel remain to be confirmed.

GROOMER PARTICIPATION INFORMATION

November 20–22, 2026

Official Cup Competition Schedule

Grooming begins Friday, one day before the Christmas Canadian Pet Expo opens. Times may be adjusted; follow ring steward announcements. The judging panel is tentative.

Friday, November 20

8:00 AM – 5:00 PM · Hall 4

9:00 AM

Freestyle

Check-in: 8:00–8:45 AM · Awards finish: 11:45 AM

Entry: Blake Hernandez · Intermediate: Macie Pisa · Open: Irina ‘Pina’ Pinkusevich

2:00 PM

AOPB (Any Other Pure Breed)

Check-in: 1:00–1:45 PM · Awards finish: 4:45 PM

Entry: Blake Hernandez · Intermediate: Michell Evans · Open: Irina Pinkusevich

Saturday, November 21

8:00 AM – 5:00 PM · Hall 4

9:00 AM

Wire Coat

Check-in: 8:00–8:45 AM · Awards finish: 11:45 AM

Entry: Macie Pisa · Intermediate: Irina Pinkusevich · Open: Michell Evans

2:00 PM

Sporting

Check-in: 1:00–1:45 PM · Awards finish: 4:45 PM

Entry: Irina Pinkusevich · Intermediate: Michell Evans · Open: Michell Evans

2:00 PM

Extreme / Creative

Check-in: 1:00–1:45 PM · Awards finish: 4:45 PM

Extreme & Salon Creative: Holly Baker

Sunday, November 22

8:00 AM – 4:00 PM · Hall 4

10:00 AM

Poodle

Check-in: 9:00–9:45 AM · Awards finish: 12:45 PM

Entry: Blake Hernandez · Intermediate: Macie Pisa · Open: Irina Pinkusevich

12:45–1:45 PM

Model Dog (Purebred, Freestyle, Extreme)

Check-in: 12:45 PM · Awards finish: 1:45 PM

Holly Baker & Blake Hernandez

1:45–3:15 PM

Best in Show awards

Awards finish: 3:15 PM

All judges

Freestyle, AOPB, Wire Coat, Sporting, Extreme / Creative and Poodle include a 10-minute comfort break one hour after the contest begins.

Education · Rooms A & B

November Seminar Line-Up

Open seminars are included with a 1-, 2- or 3-day grooming event pass. Hands-on workshops are booked separately. Seating is limited and first come, first served.

Friday, November 20

9:30–10:30 AM

Room A

Built to Groom

Blake Hernandez

10:30–11:30 AM

Room B

Social Media and Branding

Irina Pinkusevich

10:45–11:45 AM

Room A

All About Scissors: Types, Techniques and Care

Allison Alexander

12:00–5:00 PM

Room A

Groomers Guide to 15 Coat Types

Jennifer Bishop Jenkins

12:15–1:15 PM

Room B

Strip It Right

Michell Evans

1:30–2:30 PM

Room B

Fast Fashion to Elevate Your Grooming

Holly Baker

3:00–4:30 PM

Room B

Topic to be announced

Macie Pisa

Saturday, November 21

9:30–10:30 AM

Room A

Perfecting the Poodle

Irina Pinkusevich

10:00–11:00 AM

Room B

Desi Trim

Blake Hernandez

11:00 AM–12:00 PM

Room A

Cat Grooming

Jennifer Bishop Jenkins

12:00–1:00 PM

Room A

Salon Ready Silhouettes

Wynne Wong

12:30–2:30 PM

Room B

Topic to be announced

Macie Pisa

1:00–2:00 PM

Room A

Asian Fusion Faces with Teddy Bear Heads

Wynne Wong

2:00–3:00 PM

Room B

Speed Grooming with Style!

Michell Evans

Sunday, November 22

9:30–10:30 AM

Room A

How to Better Your Business by Saying No

Jennifer Bishop Jenkins

10:30–11:30 AM

Room B

Introducing Creative into Your Salon or Mobile

Holly Baker

1:00–2:00 PM

Room A

The Importance of the Underside

Jennifer Bishop Jenkins

The official site lists spectator seminar add-ons at $65 CAD, while individual seminar buttons show $70 CAD. Confirm the current price when booking. Optional signed PDF certificates are $5 CAD per seminar, per attendee, plus applicable tax. Final seminar details are subject to confirmation.

VIEW SEMINARS & BOOK

For groomers & spectators

Grooming Event Passes

These are Tru North grooming passes, separate from Christmas Canadian Pet Expo general admission. All prices are in Canadian dollars; applicable tax is added at booking.

1 Day Open Unlimited Event Pass$185 CAD
2 Day Open Unlimited Event Pass$285 CAD
3 Day Open Unlimited Event Pass$395 CAD
Spectator Weekend Pass$45 CAD
Extra Event Wristband$25 CAD

Cup Ring Entry: $150 CAD per competition ring. The Spectator Weekend Pass covers all three days of the grooming show floor; seminars cost extra. Awards include Best in Show and Best All Around Groomer; prize amounts are to be confirmed.

VIEW GROOMING PASSES

Official event team

2026 Cup Judging & Seminar Panel

The currently published panel includes Irina Pinkusevich, Blake Hernandez, Michell Evans and Macie Pisa. Holly Baker also judges creative and model dog categories. The final panel is subject to confirmation.

Irina Pinkusevich — Cup Head Judge · International Master Groomer

Irina Pinkusevich

Cup Head Judge · International Master Groomer

Ukrainian-born and Florida-based, Irina is a Certified Master Groomer, breeder, educator and international judge respected on every continent she works on — known for a fair, precise and encouraging judging style.

  • Certified Master Groomer · International judge
  • Award-winning breeder & handler (Kerry Blue Terrier specialist)
  • Multi-time champion on the U.S. competition circuit
Blake Hernandez — Poodle & Pattern Judge · NCMG · AKC Certifier

Blake Hernandez

Poodle & Pattern Judge · NCMG · AKC Certifier

A Nationally Certified Master Groomer and AKC Certifier whose flashy retro poodle work has earned a global following. Inventor of the MeasureMate and shear designer for Foxy Roxy's Supply Co.

  • Nationally Certified Master Groomer (NCMG)
  • AKC Certifier · judges from Australia to Cyprus
  • 7× Barkleigh Honors winner (30+ nominations)
MP

Macie Pisa

International Speaker & Judge · Pooch Perfect USA Champion

A second-generation groomer, professional since 2012 and competitor since 2014, Macie is an NDGAA Master Groomer, Groom Team USA member and winner of ABC's Pooch Perfect USA.

  • NDGAA Master Groomer since 2016
  • Groom Team USA 2019 · ranked #5
  • Pooch Perfect USA champion · international educator
Michell Evans — The Grooming Tutor · Multi-Best in Show Groomer

Michell Evans

The Grooming Tutor · Multi-Best in Show Groomer

Creator of the acclaimed 12 Step Method, a second-generation groomer, former GroomTeam USA member and international hand-stripping medalist who has educated groomers worldwide since 2000.

  • Creator of the 12 Step Method
  • GroomTeam USA 2009–2013 · international medalist
  • 2011 Barkleigh Honors Competitive Groomer of the Year